Abstract
Original language | English |
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Pages (from-to) | 1710-1737 |
Number of pages | 28 |
Journal | Journal of Marketing Management |
Volume | 39 |
Issue number | 17-18 |
Early online date | 13 Nov 2023 |
DOIs | |
Publication status | Published - 31 Dec 2023 |
Funding
We would like to express our sincere thanks to the management of the Asheville Art Museum, particularly Kristi McMillan and her Learning and Engagement team as well as Hilary Schroeder, for supporting the research wholeheartedly and kindly granting us permission to feature their programme as well as the video recordings of the sessions in this study. We would also like to thank the artists (Ms. Barry Huffman along with others) who have generously allowed us to feature the images of the artworks in the publication. We also extend our thanks to the participants of the programme. We also want to thank the editors and our anonymous reviewers for their insightful comments on previous versions of the article.
Keywords
- Embodiment
- Merleau-Ponty
- arts marketing
- social interaction
- video
- virtual
ASJC Scopus subject areas
- Marketing
- Strategy and Management