| Original language | English |
|---|---|
| Title of host publication | Beyond Hofstede |
| Subtitle of host publication | Culture Framework for Global Marketing |
| Editors | C. Nakata |
| Place of Publication | Basingstoke, U. K. |
| Publisher | Palgrave Macmillan |
| Pages | 101-122 |
| ISBN (Print) | 9780230202399 |
| DOIs | |
| Publication status | Published - 2009 |
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