Reflexive culture's consequences

S. Askegaard, S. Kjeldgaard, E. J. Arnould

Research output: Chapter or section in a book/report/conference proceedingChapter or section

37 Citations (SciVal)
Original languageEnglish
Title of host publicationBeyond Hofstede
Subtitle of host publicationCulture Framework for Global Marketing
EditorsC. Nakata
Place of PublicationBasingstoke, U. K.
PublisherPalgrave Macmillan
ISBN (Print)9780230202399
Publication statusPublished - 2009

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