Reflexive culture's consequences

S. Askegaard, S. Kjeldgaard, E. J. Arnould

Research output: Chapter in Book/Report/Conference proceedingChapter

22 Citations (Scopus)
Original languageEnglish
Title of host publicationBeyond Hofstede
Subtitle of host publicationCulture Framework for Global Marketing
EditorsC. Nakata
Place of PublicationBasingstoke, U. K.
PublisherPalgrave Macmillan
Pages101-122
ISBN (Print)9780230202399
Publication statusPublished - 2009

Cite this

Askegaard, S., Kjeldgaard, S., & Arnould, E. J. (2009). Reflexive culture's consequences. In C. Nakata (Ed.), Beyond Hofstede: Culture Framework for Global Marketing (pp. 101-122). Palgrave Macmillan.