Reflexive culture's consequences

S. Askegaard, S. Kjeldgaard, E. J. Arnould

Research output: Chapter in Book/Report/Conference proceedingChapter

24 Citations (Scopus)
Original languageEnglish
Title of host publicationBeyond Hofstede
Subtitle of host publicationCulture Framework for Global Marketing
EditorsC. Nakata
Place of PublicationBasingstoke, U. K.
PublisherPalgrave Macmillan
Pages101-122
ISBN (Print)9780230202399
Publication statusPublished - 2009

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