Original language | English |
---|---|
Title of host publication | Beyond Hofstede |
Subtitle of host publication | Culture Framework for Global Marketing |
Editors | C. Nakata |
Place of Publication | Basingstoke, U. K. |
Publisher | Palgrave Macmillan |
Pages | 101-122 |
ISBN (Print) | 9780230202399 |
Publication status | Published - 2009 |
Reflexive culture's consequences
S. Askegaard, S. Kjeldgaard, E. J. Arnould
Research output: Chapter or section in a book/report/conference proceeding › Chapter or section
38
Citations
(SciVal)