| Original language | English |
|---|---|
| Title of host publication | CHARM |
| Subtitle of host publication | Conference on Historical Analysis and Research in Marketing |
| Publication status | Published - 1 Oct 2017 |
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Research output: Chapter or section in a book/report/conference proceeding › Book chapter
| Original language | English |
|---|---|
| Title of host publication | CHARM |
| Subtitle of host publication | Conference on Historical Analysis and Research in Marketing |
| Publication status | Published - 1 Oct 2017 |