The ethic of criticism has stood at the heart of western pedagogy for centuries. It has been the basis of science, morality and art as well as for the building of social and political institutions. The author argues that this ethic of criticism is sometimes at odds with the ethic of care, one that commits the carer to look after and take responsibility for the well-being of the cared-for. This ethic of care is further undermined by contemporary consumerism and its inroads into the fields of education and learning. The resulting perception of management as a field of study for young people is entirely instrumental— an effective stepping stone to launch a career, but one devoid of either intrinsic interest or social value. The author makes a plea for an enduring reconciliation of an ethic of care with an ethic of criticism as the basis for management education that is both interesting and socially useful.