TY - CHAP
T1 - Reclaiming the Crone
AU - Stevens, Lorna
AU - Maclaran, Pauline
PY - 2026/3/23
Y1 - 2026/3/23
N2 - This chapter considers the crone as the third aspect of the Triple Goddess in ancient culture and associated with the third stage of life and symbolic of wisdom, knowledge and the underworld. We trace how the “crone” came, in the Middle Ages, to be de-sacralised as an ugly, withered old woman, conflated with popular representations of malevolent witchcraft. We then explore growing feminist resistance to a cultural bias against post-menopausal women who are often denigrated as witch-like hags. Positive representations of the crone are reviewed in popular culture, particularly in TV and film, as well as within witchcraft and Wiccan practices, both online and offline. The word “crone” has been reclaimed and reframed as one that refers to a positive time in women's lives. The chapter culminates in a discussion of crone circles that acknowledge the spiritual significance of the crone in witchcraft and other neopagan religions.
AB - This chapter considers the crone as the third aspect of the Triple Goddess in ancient culture and associated with the third stage of life and symbolic of wisdom, knowledge and the underworld. We trace how the “crone” came, in the Middle Ages, to be de-sacralised as an ugly, withered old woman, conflated with popular representations of malevolent witchcraft. We then explore growing feminist resistance to a cultural bias against post-menopausal women who are often denigrated as witch-like hags. Positive representations of the crone are reviewed in popular culture, particularly in TV and film, as well as within witchcraft and Wiccan practices, both online and offline. The word “crone” has been reclaimed and reframed as one that refers to a positive time in women's lives. The chapter culminates in a discussion of crone circles that acknowledge the spiritual significance of the crone in witchcraft and other neopagan religions.
UR - https://www.elgaronline.com/
U2 - 10.4337/9781800379442.00010
DO - 10.4337/9781800379442.00010
M3 - Book chapter
SN - 9781800379435
T3 - New Horizons in Marketing series
SP - 84
EP - 99
BT - Bewitching Consumer Culture
PB - Edward Elgar Publishing Ltd
CY - UK
ER -