@inproceedings{43da5371c9d34fb08829145dc8ae161c,
title = "Reclaiming the Crone: Reimagining Old Age and Feminine Power",
abstract = "This paper draws on Sandberg's notion of {"}affirmative aging{"} to offer a fresh perspective on the archetypal image of the crone and the prevailing negative discourses around post-menopausal women. The paper analyses a range of mediums to arrive at emergent themes or re-signifying practices that challenge existing ideals of aging femininity as problematic. these are censoring look, disruptive cackle, wise anger, crone circles and grounding nature. The paper concludes by proposing that an affirmative aging perspective has the power to reclaim the crone and challenge negative perceptions of aging women in society.",
keywords = "gender issues",
author = "Lorna Stevens and Pauline Maclaran and Olga Kravets",
year = "2020",
month = oct,
language = "English",
isbn = "978-0-91552-81-8",
volume = "48",
series = "Advances in Consumer Research",
publisher = "Association for Consumer Research",
booktitle = "Reclaiming the Crone",
edition = "1st",
}