Reclaiming the Crone: Reimagining Old Age and Feminine Power

Lorna Stevens, Pauline Maclaran, Olga Kravets

Research output: Chapter or section in a book/report/conference proceedingChapter in a published conference proceeding

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Abstract

This paper draws on Sandberg's notion of "affirmative aging" to offer a fresh perspective on the archetypal image of the crone and the prevailing negative discourses around post-menopausal women. The paper analyses a range of mediums to arrive at emergent themes or re-signifying practices that challenge existing ideals of aging femininity as problematic. these are censoring look, disruptive cackle, wise anger, crone circles and grounding nature. The paper concludes by proposing that an affirmative aging perspective has the power to reclaim the crone and challenge negative perceptions of aging women in society.
Original languageEnglish
Title of host publicationReclaiming the Crone
Subtitle of host publicationReimagining Old Age and Feminine Power
Place of PublicationDuluth, MN 55802
PublisherAssociation for Consumer Research
Volume48
Edition1st
ISBN (Print)978-0-91552-81-8
Publication statusPublished - Oct 2020

Publication series

NameAdvances in Consumer Research
PublisherAssociation for Consumer Research
Volume48

Keywords

  • gender issues

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