Real options and customer management in the financial services sector

Research output: Contribution to journal › Article › peer-review

7 Citations (SciVal)

Original language	English
Pages (from-to)	3-11
Journal	Journal of Strategic Marketing
Volume	12
Issue number	1
DOIs	https://doi.org/10.1080/0965254032000171573
Publication status	Published - 1 Mar 2004

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