Abstract
Commenting mechanisms allow people to react to online videos by sharing their thoughts and feelings. The most common type of commenting mechanism for video progressively appends comments as an ordered list beneath a video player window. `Danmaku' is an alternative technique which dynamically superimposes comments over video content. We report an exploratory qualitative analysis of 20 participants' reactions to these mechanisms when applied to the context of political speeches. Our analysis suggests that Danmaku is more engaging but forces splitting of attention between comments and content of the speeches. In addition, Danmaku may encourage users to leave more playful comments whereas appended comments may foster more serious reflection on the political content of a video.
| Original language | English |
|---|---|
| Title of host publication | CSCW 2018 Companion - Companion of the 2018 ACM Conference on Computer Supported Cooperative Work and Social Computing |
| Subtitle of host publication | CSCW 2018 |
| Place of Publication | Jersey City, NJ, USA |
| Publisher | Association for Computing Machinery |
| Pages | 141-144 |
| Number of pages | 4 |
| ISBN (Electronic) | 9781450360180 |
| DOIs | |
| Publication status | Published - 2 Nov 2018 |
Keywords
- Comments
- Danmaku
- Political Video
ASJC Scopus subject areas
- Software
- Computer Networks and Communications
- Human-Computer Interaction