Reacting to Political Videos: The Potential of Danmaku

Bingjie Yu, Ryan Kelly, Leon Watts

Research output: Chapter or section in a book/report/conference proceedingChapter in a published conference proceeding

3 Citations (SciVal)
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Commenting mechanisms allow people to react to online videos by sharing their thoughts and feelings. The most common type of commenting mechanism for video progressively appends comments as an ordered list beneath a video player window. `Danmaku' is an alternative technique which dynamically superimposes comments over video content. We report an exploratory qualitative analysis of 20 participants' reactions to these mechanisms when applied to the context of political speeches. Our analysis suggests that Danmaku is more engaging but forces splitting of attention between comments and content of the speeches. In addition, Danmaku may encourage users to leave more playful comments whereas appended comments may foster more serious reflection on the political content of a video.
Original languageEnglish
Title of host publicationCSCW 2018 Companion - Companion of the 2018 ACM Conference on Computer Supported Cooperative Work and Social Computing
Subtitle of host publicationCSCW 2018
Place of PublicationJersey City, NJ, USA
PublisherAssociation for Computing Machinery
Number of pages4
ISBN (Electronic)9781450360180
Publication statusPublished - 2 Nov 2018


  • Comments
  • Danmaku
  • Political Video

ASJC Scopus subject areas

  • Software
  • Computer Networks and Communications
  • Human-Computer Interaction

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