Radical change through rigorous review? A commentary on the commodification of marketing knowledge

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)675-679
Number of pages4
JournalJournal of Marketing Management
Volume11
Issue number7
DOIs
Publication statusPublished - 1 Oct 1995

Keywords

  • Sustainability

Cite this

Radical change through rigorous review? A commentary on the commodification of marketing knowledge. / Mcdonagh, Pierre.

In: Journal of Marketing Management, Vol. 11, No. 7, 01.10.1995, p. 675-679.

Research output: Contribution to journalArticle

@article{526e4615a6fb4e70b6e48c9efcb62ff7,
title = "Radical change through rigorous review? A commentary on the commodification of marketing knowledge",
keywords = "Sustainability",
author = "Pierre Mcdonagh",
year = "1995",
month = "10",
day = "1",
doi = "10.1080/0267257X.1995.9964381",
language = "English",
volume = "11",
pages = "675--679",
journal = "Journal of Marketing Management",
issn = "0267-257X",
publisher = "Taylor and Francis",
number = "7",

}

TY - JOUR

T1 - Radical change through rigorous review? A commentary on the commodification of marketing knowledge

AU - Mcdonagh, Pierre

PY - 1995/10/1

Y1 - 1995/10/1

KW - Sustainability

UR - http://dx.doi.org/10.1080/0267257X.1995.9964381

U2 - 10.1080/0267257X.1995.9964381

DO - 10.1080/0267257X.1995.9964381

M3 - Article

VL - 11

SP - 675

EP - 679

JO - Journal of Marketing Management

JF - Journal of Marketing Management

SN - 0267-257X

IS - 7

ER -