Radical change through rigorous review? A commentary on the commodification of marketing knowledge

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	675-679
Number of pages	4
Journal	Journal of Marketing Management
Volume	11
Issue number	7
DOIs	https://doi.org/10.1080/0267257X.1995.9964381
Publication status	Published - 1 Oct 1995

Keywords

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title = "Radical change through rigorous review? A commentary on the commodification of marketing knowledge",

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author = "Pierre Mcdonagh",

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