Radical change through rigorous review? A commentary on the commodification of marketing knowledge

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	675-679
Number of pages	4
Journal	Journal of Marketing Management
Volume	11
Issue number	7
DOIs	https://doi.org/10.1080/0267257X.1995.9964381
Publication status	Published - 1 Oct 1995

Keywords

@article{526e4615a6fb4e70b6e48c9efcb62ff7,

title = "Radical change through rigorous review? A commentary on the commodification of marketing knowledge",

keywords = "Sustainability",

author = "Pierre Mcdonagh",

year = "1995",

month = oct,

day = "1",

doi = "10.1080/0267257X.1995.9964381",

language = "English",

volume = "11",

pages = "675--679",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Routledge",

number = "7",

}

TY - JOUR

T1 - Radical change through rigorous review? A commentary on the commodification of marketing knowledge

AU - Mcdonagh, Pierre

PY - 1995/10/1

Y1 - 1995/10/1

KW - Sustainability

UR - http://dx.doi.org/10.1080/0267257X.1995.9964381

U2 - 10.1080/0267257X.1995.9964381

DO - 10.1080/0267257X.1995.9964381

M3 - Article

SN - 0267-257X

VL - 11

SP - 675

EP - 679

JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 7

ER -