Product placemant in US and New Zealand television soap operas: An exploratory study.

S J Pervan, B A Martin

Research output: Contribution to journal › Article › peer-review

16 Citations (SciVal)

Original language	English
Pages (from-to)	101-113
Number of pages	13
Journal	Journal of Marketing Communications
Volume	8
Issue number	2
DOIs	https://doi.org/10.1080/13527260210152382
Publication status	Published - 2002

Access to Document

@article{7fc2ccd91503454eafd2a78a3e145a8c,

title = "Product placemant in US and New Zealand television soap operas: An exploratory study.",

author = "Pervan, \{S J\} and Martin, \{B A\}",

year = "2002",

doi = "10.1080/13527260210152382",

language = "English",

volume = "8",

pages = "101--113",

journal = "Journal of Marketing Communications",

issn = "1466-4445",

publisher = "Routledge",

number = "2",

}

TY - JOUR

T1 - Product placemant in US and New Zealand television soap operas: An exploratory study.

AU - Pervan, S J

AU - Martin, B A

PY - 2002

Y1 - 2002

UR - http://dx.doi.org/10.1080/13527260210152382

U2 - 10.1080/13527260210152382

DO - 10.1080/13527260210152382

M3 - Article

SN - 1466-4445

VL - 8

SP - 101

EP - 113

JO - Journal of Marketing Communications

JF - Journal of Marketing Communications

IS - 2

ER -