Product placemant in US and New Zealand television soap operas: An exploratory study.

Research output: Contribution to journal › Article › peer-review

16 Citations (SciVal)

Original language	English
Pages (from-to)	101-113
Number of pages	13
Journal	Journal of Marketing Communications
Volume	8
Issue number	2
DOIs	https://doi.org/10.1080/13527260210152382
Publication status	Published - 2002

Access to Document

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title = "Product placemant in US and New Zealand television soap operas: An exploratory study.",

author = "Pervan, \{S J\} and Martin, \{B A\}",

year = "2002",

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pages = "101--113",

journal = "Journal of Marketing Communications",

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AU - Pervan, S J

AU - Martin, B A

PY - 2002

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