Product placemant in US and New Zealand television soap operas: An exploratory study.

S J Pervan, B A Martin

Research output: Contribution to journalArticle

13 Citations (Scopus)
Original languageEnglish
Pages (from-to)101-113
Number of pages13
JournalJournal of Marketing Communications
Volume8
Issue number2
DOIs
Publication statusPublished - 2002

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