Product placemant in US and New Zealand television soap operas: An exploratory study.

S J Pervan, B A Martin

Research output: Contribution to journal › Article › peer-review

15 Citations (SciVal)

Original language	English
Pages (from-to)	101-113
Number of pages	13
Journal	Journal of Marketing Communications
Volume	8
Issue number	2
DOIs	https://doi.org/10.1080/13527260210152382
Publication status	Published - 2002

Access to Document

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title = "Product placemant in US and New Zealand television soap operas: An exploratory study.",

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AU - Martin, B A

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