Product-market positioning & prospector strategy: an analysis of strategic patterns from the resource-based perspective

Carolyn Strong, R Morgan, T McGuiness

Research output: Contribution to journal › Article › peer-review

49 Citations (SciVal)

Original language	English
Pages (from-to)	1409-1439
Number of pages	31
Journal	European Journal of Marketing
Volume	37
Issue number	10
DOIs	https://doi.org/10.1108/03090560310487176
Publication status	Published - 2003

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title = "Product-market positioning \& prospector strategy: an analysis of strategic patterns from the resource-based perspective",

author = "Carolyn Strong and R Morgan and T McGuiness",

year = "2003",

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language = "English",

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pages = "1409--1439",

journal = "European Journal of Marketing",

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AU - Morgan, R

AU - McGuiness, T

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