Product-market positioning & prospector strategy: an analysis of strategic patterns from the resource-based perspective

Research output: Contribution to journal › Article › peer-review

53 Citations (SciVal)

Original language	English
Pages (from-to)	1409-1439
Number of pages	31
Journal	European Journal of Marketing
Volume	37
Issue number	10
DOIs	https://doi.org/10.1108/03090560310487176
Publication status	Published - 2003

Access to Document

@article{c2e135a3abed4e10b4285bdbcf2773d6,

title = "Product-market positioning \& prospector strategy: an analysis of strategic patterns from the resource-based perspective",

author = "Carolyn Strong and R Morgan and T McGuiness",

year = "2003",

doi = "10.1108/03090560310487176",

language = "English",

volume = "37",

pages = "1409--1439",

journal = "European Journal of Marketing",

publisher = "Emerald Publishing",

number = "10",

}

TY - JOUR

T1 - Product-market positioning & prospector strategy: an analysis of strategic patterns from the resource-based perspective

AU - Strong, Carolyn

AU - Morgan, R

AU - McGuiness, T

PY - 2003

Y1 - 2003

U2 - 10.1108/03090560310487176

DO - 10.1108/03090560310487176

M3 - Article

VL - 37

SP - 1409

EP - 1439

JO - European Journal of Marketing

JF - European Journal of Marketing

IS - 10

ER -