Product-market positioning & prospector strategy: an analysis of strategic patterns from the resource-based perspective

Carolyn Strong, R Morgan, T McGuiness

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1409-1439
Number of pages	31
Journal	European Journal of Marketing
Volume	37
Issue number	10
Publication status	Published - 2003

Cite this

@article{c2e135a3abed4e10b4285bdbcf2773d6,

title = "Product-market positioning & prospector strategy: an analysis of strategic patterns from the resource-based perspective",

author = "Carolyn Strong and R Morgan and T McGuiness",

year = "2003",

language = "English",

volume = "37",

pages = "1409--1439",

journal = "European Journal of Marketing",

publisher = "Emerald Group Publishing Ltd.",

number = "10",

}