Original language | English |
---|---|
Pages (from-to) | 147-166 |
Number of pages | 19 |
Journal | Journal of Marketing Management |
Volume | 8 |
Issue number | 2 |
DOIs | |
Publication status | Published - 1 Apr 1992 |
Keywords
- Sustainability
Andrea Prothero, Pierre Mcdonagh
Research output: Contribution to journal › Article › peer-review
Original language | English |
---|---|
Pages (from-to) | 147-166 |
Number of pages | 19 |
Journal | Journal of Marketing Management |
Volume | 8 |
Issue number | 2 |
DOIs | |
Publication status | Published - 1 Apr 1992 |