Proactive Entrepreneurial Behaviour, Market Orientation, and Innovation Outcomes

A Study of Small- and Medium-sized Manufacturing Firms in the UK

Chih-Yao Liu, Wai Wai Ko, Isaac Ngugi, Sachiko Takeda

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

Drawing from resource-based theory, we study how and under what conditions small- and medium-sized firms (SMEs) capitalise on their proactive entrepreneurial behaviour (PEB) to achieve new product development (NPD) performance. Our data were drawn from a cross-sectional questionnaire survey of 401 UK-based SMEs in the manufacturing sector. We identify an upward curvilinear relationship between PEB and NPD performance. Taking a step further, we propose and confirm that this curvilinear association arises from, in part, SMEs’ innovation capability, which in turn translates into NPD performance. We also find that this upward curvilinear relationship between PEB and innovation capability flips to a downward curvilinear relationship when firms pursue a customer and competitor orientation. This paper looks beyond the linear relationship that exists among entrepreneurial behaviour, market orientation and innovation outcomes.
Original languageEnglish
Pages (from-to)1980-2001
JournalEuropean Journal of Marketing
Volume51
Issue number11-12
DOIs
Publication statusPublished - 14 Nov 2017

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Manufacturing firms
Market orientation
Entrepreneurial behavior
Innovation
Small and medium-sized enterprises
New product development
Innovation capability
Competitor orientation
Small and medium-sized firms
Customer orientation
Manufacturing sector
Resource-based theory
Questionnaire survey

Cite this

Proactive Entrepreneurial Behaviour, Market Orientation, and Innovation Outcomes : A Study of Small- and Medium-sized Manufacturing Firms in the UK. / Liu, Chih-Yao; Ko, Wai Wai; Ngugi, Isaac; Takeda, Sachiko .

In: European Journal of Marketing, Vol. 51, No. 11-12, 14.11.2017, p. 1980-2001.

Research output: Contribution to journalArticle

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