@inproceedings{53dc4e071ede46ddaf9d7f31dda56813,
title = "Possible neurobiological mechanisms behind creative design",
abstract = "Understanding of the way objects and behaviours are represented in the brain provides some insight into how creative ideation may take place. This paper uses an example of the design of a simple mechanical device to explore the potential brain mechanisms that may lead to a creative idea. The hypothesis presented uses the links between sensory and motor representations in the cerebral cortex to compile novel structures that could lead to the behaviour desired. Although the analysis presented is for a simple and specialised aspect of creative design, it is felt the underlying principles could have more general application.",
keywords = "Creative design, Iterative manipulations, Mechanical device, Motor representations, Neuroscience, Sensory representations",
author = "Orpwood, {R. D.}",
year = "2018",
month = feb,
day = "2",
language = "English",
series = "Proceedings of the International Conference on Engineering Design, ICED",
publisher = "Design Society",
editor = "Elies Dekoninck and Andrew Wodehouse and Chris Snider and Georgi Georgiev and Gaetano Cascini",
booktitle = "ICDC 2018 - 5th International Conference on Design Creativity, Conference Proceedings",
note = "5th International Conference on Design Creativity, ICDC 2018 ; Conference date: 31-01-2018 Through 02-02-2018",
}