Possible neurobiological mechanisms behind creative design

Research output: Chapter or section in a book/report/conference proceedingChapter in a published conference proceeding


Understanding of the way objects and behaviours are represented in the brain provides some insight into how creative ideation may take place. This paper uses an example of the design of a simple mechanical device to explore the potential brain mechanisms that may lead to a creative idea. The hypothesis presented uses the links between sensory and motor representations in the cerebral cortex to compile novel structures that could lead to the behaviour desired. Although the analysis presented is for a simple and specialised aspect of creative design, it is felt the underlying principles could have more general application.

Original languageEnglish
Title of host publicationICDC 2018 - 5th International Conference on Design Creativity, Conference Proceedings
EditorsElies Dekoninck, Andrew Wodehouse, Chris Snider, Georgi Georgiev, Gaetano Cascini
PublisherDesign Society
ISBN (Electronic)9781904670834
Publication statusPublished - 2 Feb 2018
Event5th International Conference on Design Creativity, ICDC 2018 - Bath, UK United Kingdom
Duration: 31 Jan 20182 Feb 2018

Publication series

NameProceedings of the International Conference on Engineering Design, ICED
ISSN (Print)2220-4334
ISSN (Electronic)2220-4342


Conference5th International Conference on Design Creativity, ICDC 2018
Country/TerritoryUK United Kingdom


  • Creative design
  • Iterative manipulations
  • Mechanical device
  • Motor representations
  • Neuroscience
  • Sensory representations

ASJC Scopus subject areas

  • Engineering (miscellaneous)
  • Industrial and Manufacturing Engineering
  • Modelling and Simulation


Dive into the research topics of 'Possible neurobiological mechanisms behind creative design'. Together they form a unique fingerprint.

Cite this