Possible neurobiological mechanisms behind creative design

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Understanding of the way objects and behaviours are represented in the brain provides some insight into how creative ideation may take place. This paper uses an example of the design of a simple mechanical device to explore the potential brain mechanisms that may lead to a creative idea. The hypothesis presented uses the links between sensory and motor representations in the cerebral cortex to compile novel structures that could lead to the behaviour desired. Although the analysis presented is for a simple and specialised aspect of creative design, it is felt the underlying principles could have more general application.

Original languageEnglish
Title of host publicationICDC 2018 - 5th International Conference on Design Creativity, Conference Proceedings
EditorsElies Dekoninck, Andrew Wodehouse, Chris Snider, Georgi Georgiev, Gaetano Cascini
PublisherDesign Society
ISBN (Electronic)9781904670834
Publication statusPublished - 2 Feb 2018
Event5th International Conference on Design Creativity, ICDC 2018 - Bath, UK United Kingdom
Duration: 31 Jan 20182 Feb 2018

Publication series

NameProceedings of the International Conference on Engineering Design, ICED
ISSN (Print)2220-4334
ISSN (Electronic)2220-4342

Conference

Conference5th International Conference on Design Creativity, ICDC 2018
CountryUK United Kingdom
CityBath
Period31/01/182/02/18

Keywords

  • Creative design
  • Iterative manipulations
  • Mechanical device
  • Motor representations
  • Neuroscience
  • Sensory representations

ASJC Scopus subject areas

  • Engineering (miscellaneous)
  • Industrial and Manufacturing Engineering
  • Modelling and Simulation

Cite this

Orpwood, R. D. (2018). Possible neurobiological mechanisms behind creative design. In E. Dekoninck, A. Wodehouse, C. Snider, G. Georgiev, & G. Cascini (Eds.), ICDC 2018 - 5th International Conference on Design Creativity, Conference Proceedings (Proceedings of the International Conference on Engineering Design, ICED). Design Society.