There is a stereotypical belief among many researchers that the social world is complex in nature, hence it cannot be investigated by employing a positivist approach. Although the extant literature mostly supports this notion, this brief theoretical paper presents some critical arguments against this and goes onto claim that positivism also aids our understanding of the contemporary social world to a certain extent. It has been argued that the quantifiable methods of the natural sciences are also appropriate for studying the social world in some cases, such as large-scale social surveys and cross-country social research. To begin with, a critical commentary on the history of positivism is provided. The essence of positivist epistemology in exploring different elements of the social world is then discussed. Finally, the paper argues that both positivism and interpretivism can be seen as appropriate to some level of analysis of meaningful social action. The former is most suited for large-scale social surveys and/or for providing descriptive information about the social world while the latter is more appropriate for understanding and capturing the complex actions of social members.