Planned or impulse purchases? How to create effective infomercials.

B Martin, T Agee

Research output: Contribution to journal › Article

24 Citations (SciVal)

Original language	English
Pages (from-to)	35-42
Number of pages	8
Journal	Journal of Advertising Research
Volume	41
Issue number	6
DOIs	https://doi.org/10.2501/jar-41-6-35-42
Publication status	Published - 2001

Access to Document

@article{330bbc2062dd404e8415d6d64a6fb327,

title = "Planned or impulse purchases? How to create effective infomercials.",

author = "B Martin and T Agee",

year = "2001",

doi = "10.2501/jar-41-6-35-42",

language = "English",

volume = "41",

pages = "35--42",

journal = "Journal of Advertising Research",

publisher = "The Advertising Research Foundation",

number = "6",

}