| Original language | English |
|---|---|
| Pages (from-to) | 35-42 |
| Number of pages | 8 |
| Journal | Journal of Advertising Research |
| Volume | 41 |
| Issue number | 6 |
| Publication status | Published - 2001 |
Planned or impulse purchases? How to create effective infomercials.
B Martin, T Agee
Research output: Contribution to journal › Article
24
Citations
(SciVal)