Personalised gifts really do mean that little bit more to your loved ones, says research

Diletta Acuti, Marta Pizzetti, Isabella Soscia

Research output: Contribution to specialist publicationArticle

Abstract

Shopping for Christmas presents can be tricky. How do you find the perfect presents for all of your loved ones, with all of their different interests and ages and preferences? With this year’s average Christmas spend on gifts in the UK expected to be close to £600 according to one survey, the costs of giving can be high. So it’s worth thinking about how to get the best return – a grateful recipient – on your investment.
Original languageEnglish
Specialist publicationThe Conversation
Publication statusPublished - 16 Dec 2024

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