| Original language | English |
|---|---|
| Pages (from-to) | 5-11 |
| Journal | Industrial Marketing Management |
| Volume | 59 |
| Early online date | 11 Oct 2016 |
| DOIs | |
| Publication status | Published - 1 Nov 2016 |
Profiles
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Jens Roehrich
- Management - Professor
- Information, Decisions & Operations - Professor
Person: Research & Teaching
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