Original language | English |
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Pages (from-to) | 5-11 |
Journal | Industrial Marketing Management |
Volume | 59 |
Early online date | 11 Oct 2016 |
DOIs | |
Publication status | Published - 1 Nov 2016 |
Profiles
-
Jens Roehrich
- Management - Professor
- Information, Decisions & Operations
- Bath Centre for Healthcare Innovation and Improvement
Person: Research & Teaching