Abstract
COVID-19 brought a high degree of disruption for society, firms, and consumers. Retail, grocery, and food services have been particularly affected as they were expected to maintain their operations while mitigating market-place risks. Furthermore, epistemic uncertainty arising from the frequent and shifting scientific and lay knowledge on the virus required agile responsibilization of market actors. Using Canadian policy-maker, firm, and consumer communication data, our article maps the unfolding of the risk perceptions in the marketplace and highlights the strategies implemented by policy makers and firms in responsibilizing different market actors against risk. Our work contributes to the responsibilization literature and provides insights for managers and policy makers regarding compliance with health and safety guidelines.
Original language | English |
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Pages (from-to) | 149-158 |
Number of pages | 10 |
Journal | Journal of the Association for Consumer Research |
Volume | 6 |
Issue number | 1 |
Early online date | 14 Dec 2020 |
DOIs | |
Publication status | Published - 31 Jan 2021 |
Funding
Zeynep Arsel acknowledges the financial support provided by the Social Sciences and Humanities Research Council of Canada. Charles Cho acknowledges the financial support provided by the Erivan K. Haub Chair in Business & Sustainability at the Schulich School of Business. Aboelenien and Arsel contributed equally to this work. We would like to thank Annabelle Chan, Sarah Herchet, Lily Hosny, and Ghalia Shamayleh for their research assistance.