Oxford Handbook of Internet Psychology

The Oxford Handbook of Internet Psychology brings together many researchers in what can be termed Internet Psychology. Though a very new area of research, Internet Psychology is a fast-growing one. In addition to well-studied areas of investigation, such as social identity theory, computer-mediated communication, and virtual communities, the book also includes articles on topics as diverse as deception and misrepresentation, attitude change and persuasion online, Internet addiction, online relationships, privacy and trust, health and leisure use of the Internet, and the nature of interactivity. With over thirty articles written by experts in the field, it serves to define this emerging area of research. This content is supported by a section covering the use of the Internet as a research tool, including qualitative and quantitative methods, online survey design, personality testing, ethics, and technological and design issues. While it is likely to be a popular research resource to be "dipped into", as a whole book it is coherent enough to act as a single textbook.