Regulation has traditionally been explored in terms of its negative burden on financial performance. We posit a true assessment should consider both its burden and value, as well as financial and wider performance criteria. This hypothesis is explored in the context of micro-firms using original survey data from the English Tourism industry, using multivariate regression techniques and qualitative comments. Perceived-Burden demonstrates a negative association with financial performance, while Perceived-Value demonstrates a positive association with goal-satisfaction. Resulting policy recommendations focus on accompanying future regulatory changes with appropriate positive information so managers can move beyond burden to recognise the inherent value, and suggesting the need for further research in this area.