Overcoming institutional voids in transformative subsistence entrepreneurship: a Zimbabwean entrpreneurial case

Iain A. Davies, Alf Torrents

Research output: Contribution to journalArticlepeer-review

18 Citations (SciVal)

Abstract

This case study explores an entrepreneurial venture as it deals with the challenges of operating in Zimbabwe, a country with weak infrastructure, limited institutional frameworks, and no currency. It investigates how the venture has managed to establish itself and thrive in a contracting Sub-Saharan economy, which is viewed by many as one of the least favorable economic environments in the world. Specifically it looks at what human and physical resources are critical to entrepreneurial success in extreme economic environments and provides insights into the institutional factors, marketing channels and networks that have led to rapid growth whilst operating in an extreme subsistence market.
Original languageEnglish
Pages (from-to)255-267
JournalJournal of Macromarketing
Volume37
Issue number3
Early online date10 Mar 2017
DOIs
Publication statusPublished - 1 Sep 2017

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