“Our most valuable asset is people”: practising a popular philosophy in a life assurance company

Research output: Contribution to journalArticle

Abstract

In this article the author analyses the HRM strategies and practices of a major life insurance company, designed to promote a marketing-led, change-oriented culture in an industry traditionally characterised and paternalism by low levels of change.
LanguageEnglish
Pages14-23
JournalPersonnel Review
Volume19
Issue number5
DOIs
StatusPublished - 1990

Fingerprint

Paternalism
Life Insurance
Marketing
Industry
Assets
Assurance

Cite this

“Our most valuable asset is people” : practising a popular philosophy in a life assurance company. / Hope , Veronica.

In: Personnel Review, Vol. 19, No. 5, 1990, p. 14-23.

Research output: Contribution to journalArticle

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