“Our most valuable asset is people”: practising a popular philosophy in a life assurance company

Veronica Hope

doi:10.1108/EUM0000000000778

“Our most valuable asset is people”: practising a popular philosophy in a life assurance company

Research output: Contribution to journal › Article › peer-review

Abstract

In this article the author analyses the HRM strategies and practices of a major life insurance company, designed to promote a marketing-led, change-oriented culture in an industry traditionally characterised and paternalism by low levels of change.

Original language	English
Pages (from-to)	14-23
Journal	Personnel Review
Volume	19
Issue number	5
DOIs	https://doi.org/10.1108/EUM0000000000778
Publication status	Published - 1990

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10.1108/EUM0000000000778

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“Our most valuable asset is people”: practising a popular philosophy in a life assurance company

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