“Our most valuable asset is people”: practising a popular philosophy in a life assurance company

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Abstract

In this article the author analyses the HRM strategies and practices of a major life insurance company, designed to promote a marketing-led, change-oriented culture in an industry traditionally characterised and paternalism by low levels of change.
Original languageEnglish
Pages (from-to)14-23
JournalPersonnel Review
Volume19
Issue number5
DOIs
Publication statusPublished - 1990

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