A clear, well-structured and interesting insight into the more advanced topic of Operations Strategy. Building on concepts from strategic management, operations management, marketing and HRM, this text encourages a thorough understanding of Operations Strategy in a variety of businesses and organisations. Ideal for Advanced Undergraduate and Postgraduate students, this book builds on concepts from Strategic Management, Operations Management, Marketing and HRM to give students a comprehensive understanding of Operations Strategy.
|Number of pages||480|
|Publication status||Published - 12 Dec 2014|
- Management - Head of Division
- Centre for Sustainable and Circular Technologies (CSCT)
- Information, Decisions & Operations
- Bath Centre for Healthcare Innovation and Improvement
Person: Research & Teaching