A clear, well-structured and interesting insight into the more advanced topic of Operations Strategy. Building on concepts from strategic management, operations management, marketing and HRM, this text encourages a thorough understanding of Operations Strategy in a variety of businesses and organisations. Ideal for Advanced Undergraduate and Postgraduate students, this book builds on concepts from Strategic Management, Operations Management, Marketing and HRM to give students a comprehensive understanding of Operations Strategy.
|Number of pages||480|
|Publication status||Published - 12 Dec 2014|
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- Management - Professor
- Centre for Sustainable and Circular Technologies (CSCT)
- Information, Decisions & Operations
- Bath Centre for Healthcare Innovation and Improvement
- Institute for Sustainability
Person: Research & Teaching, Core staff