Online dating in Japan: a test of social information processing theory

This study examines the experiences of past and present members of a popular Japanese online dating site in order to explore the extent to which Western-based theories of computer-mediated communication (CMC) and the development of online relationships are relevant to the Japanese online dating experience. Specifically, it examines whether social information processing theory (SIPT) is applicable to Japanese online dating interactions, and how and to what extent Japanese daters overcome the limitations of CMC through the use of contextual and other cues. Thirty-six current members and 27 former members of Match.com Japan completed an online survey. Using issue-based procedures for grounded theory analysis, we found strong support for SIPT. Japanese online daters adapt their efforts to present and acquire social information using the cues that the online dating platform provides, although many of these cues are specific to Japanese social context.