On Society, Market Logic and Marketing

Pierre McDonagh, Clifford J Shultz II

Research output: Contribution to journal › Editorial

2 Citations (SciVal)

Original language	English
Journal	European Journal of Marketing
Volume	36
Issue number	5/6
DOIs	https://doi.org/10.1108/ejm.2002.00736eaa.001
Publication status	Published - 2002

Keywords

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title = "On Society, Market Logic and Marketing",

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author = "Pierre McDonagh and {Shultz II}, {Clifford J}",

year = "2002",

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TY - JOUR

T1 - On Society, Market Logic and Marketing

AU - McDonagh, Pierre

AU - Shultz II, Clifford J

PY - 2002

Y1 - 2002

KW - Sustainability

UR - http://dx.doi.org/10.1108/ejm.2002.00736eaa.001

U2 - 10.1108/ejm.2002.00736eaa.001

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M3 - Editorial

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JO - European Journal of Marketing

JF - European Journal of Marketing

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