Oh You Never Gonna Quit It: Chocolate! A Marketing Research Case Study. Part 2: Hypothesis Testing, Regression Analysis & Moderation/Mediation Analysis

Kristof Coussement; Lia Zarantonello

Oh You Never Gonna Quit It: Chocolate! A Marketing Research Case Study. Part 2: Hypothesis Testing, Regression Analysis & Moderation/Mediation Analysis

Kristof Coussement
, Lia Zarantonello

Management

Research output: Book/Report › Other report

Original language	English
Publisher	The Case Centre
Publication status	Published - 2013

Keywords

case study
case study 513-081-1

Cite this

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title = "Oh You Never Gonna Quit It: Chocolate! A Marketing Research Case Study. Part 2: Hypothesis Testing, Regression Analysis \& Moderation/Mediation Analysis",

keywords = "case study, case study 513-081-1",

author = "Kristof Coussement and Lia Zarantonello",

year = "2013",

language = "English",

publisher = "The Case Centre",

}

TY - BOOK

T1 - Oh You Never Gonna Quit It: Chocolate! A Marketing Research Case Study. Part 2: Hypothesis Testing, Regression Analysis & Moderation/Mediation Analysis

AU - Coussement, Kristof

AU - Zarantonello, Lia

PY - 2013

Y1 - 2013

KW - case study

KW - case study 513-081-1

M3 - Other report

BT - Oh You Never Gonna Quit It: Chocolate! A Marketing Research Case Study. Part 2: Hypothesis Testing, Regression Analysis & Moderation/Mediation Analysis

PB - The Case Centre

ER -