Oh You Never Gonna Quit It: Chocolate! A Marketing Research Case Study. Part 2: Hypothesis Testing, Regression Analysis & Moderation/Mediation Analysis

Kristof Coussement; Lia Zarantonello

Oh You Never Gonna Quit It: Chocolate! A Marketing Research Case Study. Part 2: Hypothesis Testing, Regression Analysis & Moderation/Mediation Analysis

Kristof Coussement, Lia Zarantonello

Management

Research output: Book/Report › Other report

Original language	English
Publisher	The Case Centre
Publication status	Published - 2013

Keywords

teaching note
teaching note 513-081-1

Cite this

@book{b517d2f6e9b448b7b4d4b9d328103702,

title = "Oh You Never Gonna Quit It: Chocolate! A Marketing Research Case Study. Part 2: Hypothesis Testing, Regression Analysis & Moderation/Mediation Analysis",

keywords = "teaching note, teaching note 513-081-1",

author = "Kristof Coussement and Lia Zarantonello",

year = "2013",

language = "English",

publisher = "The Case Centre",

}