Oh You Never Gonna Quit It: Chocolate! A Marketing Research Case Study. Part 1: Descriptive Statistics & Factor Analysis

Lia Zarantonello, Kristof Coussement

Research output: Book/ReportOther report

Original languageEnglish
PublisherThe Case Centre
Publication statusPublished - 2013

Keywords

  • case study
  • Reference no. 513-080-1

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