Oh You Never Gonna Quit It: Chocolate! A Marketing Research Case Study. Part 1: Descriptive Statistics & Factor Analysis

Kristof Coussement, Lia Zarantonello

Research output: Book/Report › Other report

Keywords

TY - BOOK

T1 - Oh You Never Gonna Quit It: Chocolate! A Marketing Research Case Study. Part 1: Descriptive Statistics & Factor Analysis

AU - Coussement, Kristof

AU - Zarantonello, Lia

PY - 2013

Y1 - 2013

KW - Teaching note

KW - teaching note 513-080-8

M3 - Other report

BT - Oh You Never Gonna Quit It: Chocolate! A Marketing Research Case Study. Part 1: Descriptive Statistics & Factor Analysis

PB - The Case Centre

ER -