O valor da marca das equipes esportivas profissionais na perspectiva do consumidor: Uma revisão integrativa

Translated title of the contribution: Brand equity of professional sports teams from consumers’ perspective: An integrative review +

Yves MIranda, Marcos Antonio Barros Filho, Carlos Augusto Queiroz Pedroso, Victor Henrique Rodrigues Silva, José Pedro Sarmento, Rui Biscaia, Amélia Brandão

Research output: Contribution to journal › Article › peer-review

3 Citations (SciVal)

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Social Sciences

Psychology