O valor da marca das equipes esportivas profissionais na perspectiva do consumidor: Uma revisão integrativa

Yves MIranda; Marcos Antonio  Barros Filho; Carlos Augusto  Queiroz Pedroso; Victor Henrique  Rodrigues Silva; José Pedro  Sarmento; Rui Biscaia; Amélia  Brandão

doi:10.22456/1982-8918.104762

O valor da marca das equipes esportivas profissionais na perspectiva do consumidor: Uma revisão integrativa

Translated title of the contribution: Brand equity of professional sports teams from consumers’ perspective: An integrative review +

Yves MIranda, Marcos Antonio Barros Filho, Carlos Augusto Queiroz Pedroso, Victor Henrique Rodrigues Silva, José Pedro Sarmento, Rui Biscaia, Amélia Brandão

Department for Health

Research output: Contribution to journal › Article › peer-review

3 Citations (SciVal)

Abstract

The present study aimed to describe and critically review literature about the brand equity of professional sports teams from consumers’ perspective. An integrative review was used, with searches conducted between October and November 2019 for empirical and conceptual articles published until September 2019, in the following databases: SCOPUS, Web of Science, Academic Search Ultimate, and Business Source Ultimate. After applying inclusion and exclusion criteria, a parallel search in the main sports management and marketing journals, and the cross-manual reference process, 16 articles were included in the review. Publications in the European context and in football prevailed, initially with a qualitative approach moving from the latest publications to quantitative analysis. Several dimensions are used to analyze the theme, and its importance is justified by the impact on fans’ loyalty and on teams’ economic and sporting success.

Translated title of the contribution	Brand equity of professional sports teams from consumers’ perspective: An integrative review +
Original language	Portuguese
Article number	e27039
Journal	Movimento
Volume	27
DOIs	https://doi.org/10.22456/1982-8918.104762
Publication status	Published - 21 Jul 2021

Bibliographical note

Publisher Copyright:
© 2021, Universidade Federal do Rio Grande do Sul. All rights reserved.

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

Keywords

Consumer behavior
Marketing
Quality management
Review

ASJC Scopus subject areas

Education

Access to Document

10.22456/1982-8918.104762Licence: CC BY

Cite this

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AU - Queiroz Pedroso, Carlos Augusto

AU - Rodrigues Silva, Victor Henrique

AU - Sarmento, José Pedro

AU - Biscaia, Rui

AU - Brandão, Amélia

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KW - Marketing

KW - Quality management

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O valor da marca das equipes esportivas profissionais na perspectiva do consumidor: Uma revisão integrativa

Abstract

Bibliographical note

UN SDGs

Keywords

ASJC Scopus subject areas

Access to Document

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Cite this