O valor da marca das equipes esportivas profissionais na perpectiva do consumidor: Uma revisão integrativa

Translated title of the contribution: Brand equity in professional sport teams from consumers' perspectives: An integrative review

Yves MIranda, Marcos Antonio Barros Filho, Carlos Augusto Queiroz Pedroso, Victor Henrique Rodrigues Silva, José Pedro Sarmento, Rui Biscaia, Amélia Brandão

Research output: Contribution to journalArticlepeer-review

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Social Sciences