TY - JOUR
T1 - Nonmarket strategy in emerging markets
T2 - The link between SMEs’ corporate political activity, corporate social responsibility, and firm competitiveness
AU - Adomako, Samuel
AU - Abdelgawad, Sondos
AU - Ahsan, Mujtaba
AU - Amankwah-Amoah, Joseph
AU - Liedong, Tahiru
N1 - Supplementary data to this article can be found online at https://doi.org/10.1016/j.jbusres.2023.113767
PY - 2023/5/31
Y1 - 2023/5/31
N2 - Motivated by inconsistent findings in prior research on nonmarket strategy (NMS), we draw on insights from the resource-based view (RBV) and institutional literature to examine the relationship between corporate political activity (CPA) and corporate social responsibility (CSR) on firm competitiveness. Data from two African and two Asian countries (N = 499) largely support the hypotheses and extend our understanding of the contingencies that affect the relationship between CPA as well as CSR and firm competitiveness. We specifically highlight the moderating role of economic adversity, marketing capability, and foreign ownership. Additionally, we show that CPA and CSR have strong combined effects that allow small and medium enterprises (SMEs) to leverage their resource complementarity to navigate the challenges in emerging markets, which in turn enhances their competitiveness.
AB - Motivated by inconsistent findings in prior research on nonmarket strategy (NMS), we draw on insights from the resource-based view (RBV) and institutional literature to examine the relationship between corporate political activity (CPA) and corporate social responsibility (CSR) on firm competitiveness. Data from two African and two Asian countries (N = 499) largely support the hypotheses and extend our understanding of the contingencies that affect the relationship between CPA as well as CSR and firm competitiveness. We specifically highlight the moderating role of economic adversity, marketing capability, and foreign ownership. Additionally, we show that CPA and CSR have strong combined effects that allow small and medium enterprises (SMEs) to leverage their resource complementarity to navigate the challenges in emerging markets, which in turn enhances their competitiveness.
KW - Africa
KW - Asia
KW - Corporate political activity
KW - Corporate social responsibility
KW - Firm competitiveness
KW - Nonmarket strategy
UR - http://www.scopus.com/inward/record.url?scp=85149740381&partnerID=8YFLogxK
U2 - 10.1016/j.jbusres.2023.113767
DO - 10.1016/j.jbusres.2023.113767
M3 - Article
SN - 0148-2963
VL - 160
JO - Journal of Business Research
JF - Journal of Business Research
M1 - 113767
ER -