Nine key tips for the campaign to keep Britain in the EU

There is still no date for the UK’s EU referendum and the deadline of 2017 may seem a long way off, but the “In” campaign is starting late and on the back foot for several reasons. Most Britons are naturally Eurosceptic and many are also seriously ill-informed about the benefits of EU membership. The subject is, in reality, too big, too complex and too far-reaching for most to comprehend.