| Original language | English |
|---|---|
| Pages (from-to) | 577-598 |
| Number of pages | 22 |
| Journal | Journal of Marketing Management |
| Volume | 31 |
| Issue number | 5-6 |
| DOIs | |
| Publication status | Published - May 2015 |
Profiles
-
Lorna Stevens
- Management - Senior Lecturer (Associate Professor)
- Marketing, Business & Society - Senior Lecturer
- Centre for Business, Organisations and Society (CBOS)
- Centre for Qualitative Research (CQR)
Person: Research & Teaching
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