Netnography

Olivier Sibai; Kristine  de Valck

Netnography

Research output: Chapter or section in a book/report/conference proceeding › Entry for encyclopedia/dictionary

Abstract

This article provides a review netnography, the characteristics and benefits of a conducting ethnography and related terms of digitally mediated ethnography.

Original language	English
Title of host publication	Wiley Encyclopedia of Management
Publisher	John Wiley & Sons, Ltd
Volume	Chichester, U. K.
ISBN (Print)	9781119972518
Publication status	Published - 5 Jan 2015

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title = "Netnography",

abstract = "This article provides a review netnography, the characteristics and benefits of a conducting ethnography and related terms of digitally mediated ethnography.",

author = "Olivier Sibai and {de Valck}, Kristine",

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language = "English",

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volume = "Chichester, U. K.",

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AU - Sibai, Olivier

AU - de Valck, Kristine

PY - 2015/1/5

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AB - This article provides a review netnography, the characteristics and benefits of a conducting ethnography and related terms of digitally mediated ethnography.

M3 - Entry for encyclopedia/dictionary

SN - 9781119972518

VL - Chichester, U. K.

BT - Wiley Encyclopedia of Management

PB - John Wiley & Sons, Ltd

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Netnography

Abstract

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