Net expansion driven by mobile presents risks and opportunities for marketers

Chris Archer-Brown

Net expansion driven by mobile presents risks and opportunities for marketers

Chris Archer-Brown

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Research output: Contribution to specialist publication › Article

Abstract

A study of 30 major world economies reveals how worldwide internet use continues to expand to more than three billion users, but it also demonstrates also how this growth is being driven by mobile phones and social media, particularly in the developing world.

Original language	English
Specialist publication	The Conversation
Publication status	Published - 28 Jan 2015

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https://theconversation.com/net-expansion-driven-by-mobile-presents-risks-and-opportunities-for-marketers-36722Licence: CC BY-ND

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Net expansion driven by mobile presents risks and opportunities for marketers

Abstract

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