Net expansion driven by mobile presents risks and opportunities for marketers

Chris Archer-Brown

Research output: Contribution to specialist publicationArticle

Abstract

A study of 30 major world economies reveals how worldwide internet use continues to expand to more than three billion users, but it also demonstrates also how this growth is being driven by mobile phones and social media, particularly in the developing world.
Original languageEnglish
Specialist publicationThe Conversation
Publication statusPublished - 28 Jan 2015

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