Abstract
Social implications
This paper discusses the societal implications of individualistic consumer identity projects, highlighting narcissism, a concept relatively neglected within consumer culture theory. Narcissism carries with it a host of societal implications, not least of which is a focus on the self and a lack of concern with the wellbeing of others.
This paper discusses the societal implications of individualistic consumer identity projects, highlighting narcissism, a concept relatively neglected within consumer culture theory. Narcissism carries with it a host of societal implications, not least of which is a focus on the self and a lack of concern with the wellbeing of others.
| Original language | English |
|---|---|
| Pages (from-to) | 35-57 |
| Number of pages | 23 |
| Journal | Research in Consumer Behavior |
| Volume | 16 |
| DOIs | |
| Publication status | Published - 22 Nov 2014 |