Narcissism and the Consuming Self: An Exploration of Consumer Identity Projects and Narcissistic Tendencies

Aliette Lambert, John Desmond, Stephanie O'Donohoe

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)


Social implications
This paper discusses the societal implications of individualistic consumer identity projects, highlighting narcissism, a concept relatively neglected within consumer culture theory. Narcissism carries with it a host of societal implications, not least of which is a focus on the self and a lack of concern with the wellbeing of others.
Original languageEnglish
Pages (from-to)35-57
Number of pages23
JournalResearch in Consumer Behavior
Publication statusPublished - 22 Nov 2014

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