Name-letters and birthday-numbers: Implicit egotism effects in pricing

Keith S. Coulter, Dhruv Grewal

Management

Clark University

Research output: Contribution to journal › Article › peer-review

15 Citations (SciVal)

1 results
- Last Name(descending)

Dhruv Grewal
- dg734bath.acuk
- Management - Fractional Professor
- Marketing, Business & Society - Fractional Professor
Person: Research & Teaching