Moral intensity as catalyst for opportunities for sustainable development

Pablo Muñoz, Dimo Dimov

Research output: Chapter or section in a book/report/conference proceedingChapter or section

17 Citations (SciVal)


How entrepreneurs develop opportunities for sustainable development represents an important question. Current conceptions based on prior knowledge tend to overlook the nature and magnitude of the sustainability problem that the entrepreneur is trying to solve. Using an experimental design, we demonstrate that the moral intensity (MI) of the sustainability issue in question plays an instrumental role in guiding perceptions and inspiring action. MI moderates the relationship between prior knowledge and opportunity intention; participants with prior knowledge intend to pursue an opportunity only to the extent that they faced high level of MI. This finding offers important insights for further theoretical development and empirical research.

Original languageEnglish
Title of host publicationThe World Scientific Reference on Entrepreneurship
Subtitle of host publicationVolume 3: Sustainability, Ethics, and Entrepreneurship
PublisherWorld Scientific Publishing Co. Pte Ltd
Number of pages20
ISBN (Electronic)9789814733311
ISBN (Print)9789814733304
Publication statusPublished - 1 Feb 2017

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)


Dive into the research topics of 'Moral intensity as catalyst for opportunities for sustainable development'. Together they form a unique fingerprint.

Cite this