@inbook{3632ffaf10cf40caae60f3aa2c8861cb,
title = "(Michael) Power, gendered subjectivities & filmic representation: brand strategy and Guinness' critical assignment in Africa",
author = "J Amis and Silk, {Michael L} and Mower, {R L}",
note = "Invited Chapter",
year = "2009",
language = "English",
isbn = "978-1433100765",
series = "Popular Culture and Everyday Life",
publisher = "Peter Lang Publishing Group",
pages = "97--120",
editor = "L Wenner and S Jackson",
booktitle = "Sport, Beer and Gender: Promotional Culture and Contemporary Social Life",
address = "Switzerland",
}