(Michael) Power, gendered subjectivities & filmic representation: brand strategy and Guinness' critical assignment in Africa

J Amis, Michael L Silk, R L Mower

Research output: Chapter in Book/Report/Conference proceedingChapter

LanguageEnglish
Title of host publicationSport, Beer and Gender: Promotional Culture and Contemporary Social Life
EditorsL Wenner, S Jackson
Place of PublicationNew York
PublisherPeter Lang Publishing Group
Pages97-120
Number of pages24
ISBN (Print)978-1433100765
StatusPublished - 2009

Publication series

NamePopular Culture and Everyday Life
PublisherPeter Lang Publishers

Cite this

Amis, J., Silk, M. L., & Mower, R. L. (2009). (Michael) Power, gendered subjectivities & filmic representation: brand strategy and Guinness' critical assignment in Africa. In L. Wenner, & S. Jackson (Eds.), Sport, Beer and Gender: Promotional Culture and Contemporary Social Life (pp. 97-120). (Popular Culture and Everyday Life). New York: Peter Lang Publishing Group.

(Michael) Power, gendered subjectivities & filmic representation: brand strategy and Guinness' critical assignment in Africa. / Amis, J; Silk, Michael L; Mower, R L.

Sport, Beer and Gender: Promotional Culture and Contemporary Social Life. ed. / L Wenner; S Jackson. New York : Peter Lang Publishing Group, 2009. p. 97-120 (Popular Culture and Everyday Life).

Research output: Chapter in Book/Report/Conference proceedingChapter

Amis, J, Silk, ML & Mower, RL 2009, (Michael) Power, gendered subjectivities & filmic representation: brand strategy and Guinness' critical assignment in Africa. in L Wenner & S Jackson (eds), Sport, Beer and Gender: Promotional Culture and Contemporary Social Life. Popular Culture and Everyday Life, Peter Lang Publishing Group, New York, pp. 97-120.
Amis J, Silk ML, Mower RL. (Michael) Power, gendered subjectivities & filmic representation: brand strategy and Guinness' critical assignment in Africa. In Wenner L, Jackson S, editors, Sport, Beer and Gender: Promotional Culture and Contemporary Social Life. New York: Peter Lang Publishing Group. 2009. p. 97-120. (Popular Culture and Everyday Life).
Amis, J ; Silk, Michael L ; Mower, R L. / (Michael) Power, gendered subjectivities & filmic representation: brand strategy and Guinness' critical assignment in Africa. Sport, Beer and Gender: Promotional Culture and Contemporary Social Life. editor / L Wenner ; S Jackson. New York : Peter Lang Publishing Group, 2009. pp. 97-120 (Popular Culture and Everyday Life).
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