(Michael) Power, gendered subjectivities & filmic representation: brand strategy and Guinness' critical assignment in Africa

J Amis, Michael L Silk, R L Mower

Research output: Chapter or section in a book/report/conference proceedingChapter or section

Original languageEnglish
Title of host publicationSport, Beer and Gender: Promotional Culture and Contemporary Social Life
EditorsL Wenner, S Jackson
Place of PublicationNew York
PublisherPeter Lang Publishing Group
Number of pages24
ISBN (Print)978-1433100765
Publication statusPublished - 2009

Publication series

NamePopular Culture and Everyday Life
PublisherPeter Lang Publishers

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