(Michael) Power, gendered subjectivities & filmic representation: brand strategy and Guinness' critical assignment in Africa

J Amis, Michael L Silk, R L Mower

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationSport, Beer and Gender: Promotional Culture and Contemporary Social Life
EditorsL Wenner, S Jackson
Place of PublicationNew York
PublisherPeter Lang Publishing Group
Pages97-120
Number of pages24
ISBN (Print)978-1433100765
Publication statusPublished - 2009

Publication series

NamePopular Culture and Everyday Life
PublisherPeter Lang Publishers

Cite this

Amis, J., Silk, M. L., & Mower, R. L. (2009). (Michael) Power, gendered subjectivities & filmic representation: brand strategy and Guinness' critical assignment in Africa. In L. Wenner, & S. Jackson (Eds.), Sport, Beer and Gender: Promotional Culture and Contemporary Social Life (pp. 97-120). (Popular Culture and Everyday Life). Peter Lang Publishing Group.