Abstract
Examining the potential effects of artificial intelligence on jobs has been a research topic for many years, carrying significant implications for social and industrial policies. Frey and Osborne's seminal study, which estimated that AI could potentially displace 47 % of jobs, has inspired numerous subsequent studies that have reused many elements of the original research.
However, the methodological approach and application of machine learning in their study has largely escaped critical examination. Given the study's significant influence in both academic circles and public discourse, this article aims to offer a methodological critique of Frey and Osborne's work and their use of machine learning to assess how these factors may have shaped their findings and conclusions. The analysis finds that their study lacks the necessary methodological robustness to produce reliable results and that the use of machine learning to estimate the impact of AI on the workforce would not be recommended. Additionally, this paper briefly explores the similarities with recent studies on the impact of generative AI on the workforce, highlighting comparable methodological issues. As a result, this paper proposes a future research agenda to help researchers, policymakers, and businesses gain a better understanding of how AI technologies may impact the workforce.
However, the methodological approach and application of machine learning in their study has largely escaped critical examination. Given the study's significant influence in both academic circles and public discourse, this article aims to offer a methodological critique of Frey and Osborne's work and their use of machine learning to assess how these factors may have shaped their findings and conclusions. The analysis finds that their study lacks the necessary methodological robustness to produce reliable results and that the use of machine learning to estimate the impact of AI on the workforce would not be recommended. Additionally, this paper briefly explores the similarities with recent studies on the impact of generative AI on the workforce, highlighting comparable methodological issues. As a result, this paper proposes a future research agenda to help researchers, policymakers, and businesses gain a better understanding of how AI technologies may impact the workforce.
Original language | English |
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Article number | 124197 |
Journal | Technological Forecasting and Social Change |
Volume | 218 |
Early online date | 30 May 2025 |
DOIs | |
Publication status | E-pub ahead of print - 30 May 2025 |
Data Availability Statement
Data will be made available on request.Acknowledgements
The author would like to gratefully acknowledge the insightful comments on earlier versions of this paper by Prof. Hugh Lauder (University of Bath), Edward Clark (University of Bath) and Deborah Morgan (University of Bath).Funding
This research was supported by UKRI Grant EP/S023437/1. The author would like to gratefully acknowledge the insightful comments on earlier versions of this paper by Prof. Hugh Lauder (University of Bath), Edward Clark (University of Bath) and Deborah Morgan (University of Bath). This research was supported by UKRI Grant EP/S023437/1 .
Funders | Funder number |
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Engineering and Physical Sciences Research Council | |
University of Bath | |
UK Research and Innovation | EP/S023437/1 |
Keywords
- Artificial intelligence (AI)
- Automation
- Methodology
- Task models
- Workforce
ASJC Scopus subject areas
- Business and International Management
- Applied Psychology
- Management of Technology and Innovation